BAN CHAI HENG (99) ENT, a Singapore company, has a grandpappy worthy of an homage, and in the business of fashion and beauty, it’s hard to begrudge them that honor. Touted as the largest and smallest department store in the country, it is also the biggest online retailer in Singapore, making it the perfect home for those who prefer to shop in their pajamas. Heng99 are a mere 102,000 but this isn’t a bad thing, especially with its unflappable staff. Its best customers are the brisk and bruceable Chinese who have no problem making the trip north to the city that never sleeps. A befitting location, the company is at its most productive during peak holiday seasons, such as the Chinese New Year. Its marquee customers are in the know and able to vouch for its superior customer service. Its website is a well laid out and aesthetically pleasing affair, with a surprisingly low number of abandoned carts. The company has a plethora of perks, including an impressive employee loyalty program, a well appointed corporate office and a hefty health insurance package.
Not a day goes by without some sort of corporate shindig. With its snazzy new offices and an enviable staff, it’s hard not to enjoy the pampered life. The latest addition to its staff is the newest eminence ogling member, a female etee who’s a veritable force to be reckoned with. The company’s latest offerings include a range of prestige fragrances, designer skincare products and a new line of men’s and women’s underwear. Using a clever combination of social marketing, marketing and advertising, the company is able to keep its clientele happy, as exemplified by its social media strategy.
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